April 1, 2005
Vol. 2, No. 13

Published Weekly on Fridays
By Leadership University

** Something interesting is happening today:
http://www.teledevelop.com/Special **

F E A T U R E D  O P P O R T U N I T Y

ARK Building 2005: Marketing Intensive 2.0 - FREE
Led by Mike Jay, Master Business Coach
Wednesday, April 6, 2005
5:45 p.m. ET

Mike Jay is going to preview his Marketing 2.0
Intensive program that will be held from April 12
through April 30, 2005. Mike plans to spend an
intensive 3 weeks working with a small group of
people as he makes the shift to the new wave of
professional direct mail marketing. We will record
this program and provide it to all who register.


Marketing 2.0 Intensive with Mike Jay
April 12 - 30, 2005
Meets Tuesdays, Thursdays & Saturdays
1:30 p.m. ET
$197 ($100 for LeadU Members)

From April 12 through April 30, 2005, spend an
intensive 3 weeks working with a small group of
people as Mike Jay makes the shift to the new wave
of direct mail marketing.

Don't miss this rare opportunity to work closely
with Master Business Coach Mike Jay as he learns
what is needed to make the shift to the new
paradigm and ride the new wave of prosperity (in
all modes) that is waiting for each person on
their own path. By watching Mike learn, you'll be
exposed to everything he does now, understanding
what works, what doesn't, but more than that, what
has to be done to change and adapt to the new
conditions we all face.

You'll be working 3 times a week for basically 21
days for about an hour at a time with special
sessions on Saturday mornings in the Eastern Time
Zone for those who want extra work and help.

The goals are simple:

1. Identify the new wave principles of direct

2. Implement the tools necessary to accomplish
this online and asynchronously.

3. Move away from Direct Marketing 1.0 that
depends on synchronous work.

4. Get conversion rates into higher levels.

5. Get higher returns with less effort, so you can
spend more time doing what you love to do.

If your goals are similar, or you're ready to make
the leap, join Mike Jay for this intensive
teleworkshop. The group will be limited so you get
enough air time to discuss the issues. You’ll need
to have internet access during the class, or if
you’re listening to the audio, you can review the
sessions. However, these sessions won’t be
available to the public as this is for the most
part proprietary material and will not be widely

These sessions will be fast and furious, you’ll
need to come prepared to learn and learn fast, but
what you’ll get in return is more than 30 years of
marketing experience synthesized quickly. Mike
will show you the actions he is taking and the
ones he's going to take to move to the next
level…just listening in with a notepad is going to
be reward enough for most people, but actually
implementing a system as he's going to do in these
3 weeks will get you moving quickly. You will get
a complete set of audio CDs to review at your own
convenience as part of the class fee.

Register at http://www.TeleDevelop.com

PS: This is only one of the outstanding programs
for managers, leaders, coaches, trainers,
developers and mental health professionals at
LeadU. If you're interested in a life-long
learning community, come check us out at



We have posted the LeadU Member Survey and invite
you to share your thoughts, feedback and
suggestions.  It will take approximately 5-10
minutes of your time.

As a "thank-you" we are giving you access to over
30 Top 10 Marketing Lists authored by Mike Jay. 
You will get access upon completion of the survey.

Here's the link for the survey: 


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A Note from the Founder – Mike R. Jay, Master
Business Coach

The Case for Unenlightened Leadership

There seems to be a general fad that will probably
turn into a leadership trend.  We see more and
more injection of Eastern Spirituality and
Tradition injected through the gurus who are
making money and collecting souls in the west.

This morning I woke up early and my thoughts
drifted to my experience recently in India at an
Ashram. It was a beautiful place with very kind,
upbeat and sensible people. Yet, to me, there is
something dramatically missing in the Eastern
philosophies that the West has in abundance. For
now, I’ll call it the "unenlightened" view.

In the east, there are a number of beliefs which
are quite different than the west; everything from
beliefs around causality to destiny, karma, inner
work and spirituality. All of these are very
interesting for leadership studies and bring us a
more whole-made view of life, work and business.
Yet, something is missing in the Eastern View and
while I can’t put my finger on it, perhaps I can
speak from the Western point of view that is
centered on getting things done. We don’t always
do the right things, but in large part, we act
decisively with an attitude of getting things

Some people criticize this “unenlightened”
position, but I think there is more to it. The
interesting thing about the East may be that
leadership has sub-optimized the system of
efficiently getting things done like in the West.
I won’t argue right and wrong here, as there are
issues to consider on all sides. However, I do
want to make a case for "unenlightenment".
I’ll call "unenlightenment" working with what you
know, instead of seeking what you don’t know. You
can go to www.google.com and put
define:enlightenment into the search bar and
you’ll see what I mean. Apparently enlightenment
has nothing to do with getting things done in a
Western sense.

The illusion that I think many people operate
under is basically blank slate…"anybody can be
anything they want to be."

Perhaps this is why enlightenment is such a hot
topic. It does present an unfolding path -
spiritually speaking - and in a lot of cases could
be helpful in reducing suffering. Although where
there is a claim of greatest enlightenment or
realization, I see the greatest suffering, go
figure. I think I heard someone say that Buddha
said, "Whatever you can’t confirm through
experience is not the truth." If that’s the case,
then enlightenment may not be what it’s cut out to
be for most people. I will grant that for some
people, enlightenment may be the ticket.
My contention is in this world of suffering,
suffering is a wholesome (?) part of the journey.

Effective leaders can provide examples, even when
unenlightened, of how to help people get things
done in the midst of suffering rather than resign
to a place where people are managed. I will also
concede that getting things done may not be the
right question. However, I would see the
elimination of suffering to be camps along a
continuum of enlightenment and unenlightenment.
I’ll hypothesize that unenlightenment, when
executed according to a holistic design, can
eliminate as much human suffering as
enlightenment—hence my case for unenlightenment.

While this piece is getting longer than is really
practical to deliver in the microcast formula,
bear with me for a few more lines.

Instead of pushing people up the ladder to
enlightenment, which seems to me to be the most
preferred path among the enlighteners, why not
lead people to satisfy their intrinsically wired
“vasanas” or desires (call it inductive biases)?
Enlightenment teaches the elimination of desire
and therefore of suffering. I suspect the
unenlightened way would teach the satisfaction of
desire, and I contend the elimination of
suffering, if a whole-making approach (which seems
to be the property of the more enlightened) were
employed. In both cases, the epitome of each is
self-knowledge, as I see the paths.

The unenlightened leader, at least the effective
ones, would be efficient and effective in their
pursuit of creating systems and environments where
desires are satisfied, therefore creating
sustainable systems.

Join me next week for: Unenlightened Leadership

Mike R. Jay, Founder

P.S.  Please visit my blog at
http://www.leadwise.com to comment on this and
other articles about leadership.

LeadU Classes
Register today to reserve your place

** LEADU MEMBERS, please go to
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classes.  If you are not sure how to register,
please refer to the FAQ for LeadU. **

If you have not joined LeadU and wish to attend
individual classes, please visit
http://teledevelop.com to register.

ARK Building 2005: Building Integral Business
Led by Mike R. Jay
Wednesdays for 40 weeks through 2005
5:45 p.m. ET, 1 hour – NEW TIME

Schedule and Registration

W E E K  O F  A P R I L  4

Managing Change Effectively - A Guide to Managing
Organizational Change
Led by Barbara Klein
Mondays, April 4 - 25, 2005  NEW DATE!
12:30 PM EST 1 hour

Led by Emily Marcus and Robin Wilson
Mondays, 26 weeks beginning April 4, 2005  NEW DATE!
11:00 a.m. ET

ARK Building 2005: Marketing Intensive 2.0 - FREE
Led by Mike Jay, Master Business Coach
Wednesday, April 6, 2005
5:45 p.m. ET

Database Marketing 101 – How to Set Up and Use an
Ecommerce System -- FREE
Led by Jackie Martin
April 6 - 27, 2005
4 Wednesdays at 7:00 p.m. ET

Women, Ambition & Leadership
Led By: Manya Arond-Thomas
Thursdays, April 7, 2005 - April 21, 2005
11:00 AM EST

W E E K  O F  A P R I L  1 1

Marketing 2.0 Intensive with Mike Jay
April 12 - 30, 2005
Meets Tuesdays, Thursdays & Saturdays
1:30 p.m. ET
$197 ($100 for LeadU Members)

WANT AN EQ ADVANTAGE? Learn how the MBTI Can Help
You Have More Effective and Fulfilling
Relationships  FREE
Led by Manya Arond-Thomas
Tuesday, April 12, 2005
5:00 PM EST 1.25 hours

ARK Building 2005: Differential Dynamics - $39
Led by Mike Jay, Master Business Coach
Wednesday, April 13, 2005
5:45 p.m. ET

F U T U R E  C L A S S E S

You can register for all these classes and more at

Minimizing Conflict, Maximizing Connection - $99

Herding Cats Part II: Busting the Myth of Terminal


CPR FOR THE SOUL: Creating Personal Resilience by


Herding Cats Part III: Specific Issues in
Physician Coaching


Herding Cats Part IV: Advanced Coaching &
Leadership Skills for Non-Coaches of Physicians

Details and Registration for All Classes on

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now's the time to get it on the schedule for the
2005.  LeadU members get free listings in LeadU
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TeleDevelop.com as well.



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The LeadU Team


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